With the vision of “Enhance Business Learning Experience!”, Icetech HK Co. Ltd. kicked off the first ever MBS Ecase competition Hong Kong 2021 in Hong Kong after the past 8 years of China National Competitions. The competition aims at promoting self-directed learning with enhanced efforts by team through academic business simulation platform between university students as well as encourages students to address and analysis the key issues on both qualitative and quantitative measurement and identify the feasible solutions in strategic plan and decision to reach the optimal financial performance. MBS (Macro Business Simulation) is the cloud-based platform that provides business management with comprehensive financial reports of which tangible results are delivered in quarterly basis, the simulation creates a competitive environment for students to learn the core business concepts, experiment business strategies and experience the consequences of their actions in a virtual dynamic business environment.

It attracts 40 teams of over 200 students from Hong Kong and 6 other countries including China, Malaysia, Vietnam, Taiwan, Indonesia, Thailand who joined this invaluable event via hybrid mode participation.

Congratulation to the team “Binnovator” of HKUST crowned as champion award！